New Delhi [India], July 27 (ANI/GPRC): In a world run by public relations agencies, it isn't enough to have a great idea or product. You must know how to market it to the right audience. Jumping on to the bandwagon of good advertising and PR at the right time, the Indian PR industry has been moving at a steady pace for the past few years, especially boosted by the pandemic. Things started looking up for the Indian PR sector especially after major global PR companies opened shop here. However, an unlikely fallout of this development has been the emergence of Indian PR start-ups.

These start-ups are launched by visionary innovators who aren't mere product developers but also good articulators of effective messaging. One such initiative is Growing Mafia, a peculiarly named PR digital marketing service company, based in Dehradun, Uttarakhand.

Conceived in 2019 by two youngsters Akhilesh Khanduri and Narendra Dhouni, Growing Mafia is meant to empower youth towards entrepreneurship by helping them grow and succeed in their business objectives.

So far, Growing Mafia has been offering a variety of business services, which include - Influencer Marketing, Influencer Management, Digital Marketing, Brand Merchandising, Video Production for Weddings, Advertisements, Corporate shoots, etc, Social Media Management (Instagram, Facebook, LinkedIn, Twitter, YouTube), Graphic Designing, Brand Promotion on Social Media, and Web Development.

Growing Mafia's business legacy is borderless creativity, which means operating, innovating and creating at the intersection of talent and capabilities. The team comprises of experts in public relations, advertising, health, innovation, and Creativity.

At present, Growing Mafia is busy carrying out a massive internal restructuring, which would make the client's journey a seamless experience with the agency. Announcing the need to do this, Akhilesh says, "Growing Mafia has always been into traditional event management. However, we've consciously also chosen to keep ourselves abreast of the latest that is happening in the world of PR and advertising. Our company prefers to work with an analytically-driven approach to the client's requirement. Therefore, we realised that we need to keep up with the demands of growing businesses."

So far, Growing Mafia has built a robust network of more than 50,000 influencers who've been on Instagram and YouTube for years.

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